Brand Manager - Marketing Effectiveness
Core
Run brand trackers across six markets, turn data into targets and recommendations for campaigns and pricing, and build a competitive insights hub.
Role type
Brand Manager (Marketing Effectiveness)
Builds
Brand trackers, campaign reports, competitive insights hub
Domain
Fintech / Payments / Brand Marketing
Deliverable
dashboards & analysis
Required skills
Brand tracking, market research, upper/mid funnel campaign performance analysis, data-to-insight translation, cross-functional collaboration
Preferred skills
FMCG brand management, Tableau, Google Analytics
Responsibilities
Run consumer and B2B brand trackers across six markets, translate tracker results into campaign and pricing recommendations, own upper and mid funnel campaign reporting, build and launch a competitive insights hub, track vendor deliverables and contracted rights
Seniority
Mid-level, hands-on IC
