Marketing Executive
Core
End-to-end B2B marketing execution driving qualified leads and pipeline growth through campaigns, events, research reports, and client case studies.
Role type
Generalist B2B Marketing Executive
Builds
Marketing campaigns, nurture programs, industry research reports, event experiences, and client proof assets
Domain
B2B SaaS / Customer Experience Platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, multi-channel campaign management, event planning and execution, research report production, lead nurturing, stakeholder coordination, deadline management, data-driven reporting
Preferred skills
CRM management (e.g., Pipedrive), industry association partnerships, vertical domain expertise, spreadsheet proficiency
Technologies
Pipedrive, email marketing platforms, social media tools, event management software
Responsibilities
Execute end-to-end marketing campaigns across email, social, and industry channels; manage full lifecycle of industry research reports from briefing to launch; plan and execute events including conferences, roundtables, and webinars; produce and publish client case studies and testimonials; track and report on pipeline generation and campaign ROI
Seniority
Mid-level, hands-on IC
