Paid Advertising Strategist - Ecommerce
Core
Own the execution, performance, and growth of paid advertising campaigns for ecommerce clients, tying efforts to broader business goals.
Role type
Mid-level Paid Advertising Strategist (Ecommerce)
Builds
Performance marketing campaigns across paid social and native media platforms
Domain
Ecommerce, Digital Marketing, Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social & media native platform expertise, Campaign development & optimization, Budget management, QA for revenue protection, Strategic communication, Data storytelling, Full-funnel marketing understanding, Project management
Preferred skills
AI technology utilization, Cross-channel collaboration
Technologies
Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z builds and production with redundancy across channels, Lead performance optimizations relative to goals, Manage client budgets and advise on pacing, Provide proactive strategy recommendations and surface risks, Maintain client testing roadmaps and project manage next steps, Own performance reporting and strategy communication, Facilitate tactical needs with Specialists
Seniority
Mid-level, hands-on IC