Sales Associate
Core
Represent PepsiCo in the market by planning, deploying, and executing joint business plans with distributors to drive sustainable sales capability and resolve market challenges.
Role type
Senior Field Sales Manager / Category Executive
Builds
Secondary monthly targets, Gross Revenue growth, Net Distribution, Weighted Distribution, stock availability, and rack execution.
Domain
FMCG / Consumer Packaged Goods
Required skills
Route planning, distributor management, sales team coaching, performance monitoring, inventory management, compliance enforcement, recruitment and retention, relationship building.
Preferred skills
MBA, FMCG industry experience.
Technologies
Sales reports, planogram tools, distributor management systems.
Responsibilities
Plan routes efficiently to increase productivity; Increase Net Distribution by increasing number of outlet served; Increase Weighted Distribution by increasing SKU count in existing outlets; Ensure stock availability and Rack Execution as per planogram; One-on-One training of PSRs to develop business understanding & sales capability; Managing DB health (ROI) by ensuring adherence to Joint Business plan; Minimizing expiry/stales by ensuring FIFO and stacking norms of products; Ensuring food compliance of every distributor.
Seniority
Mid-Senior, hands-on IC