Marketing & Innovation Manager - Core Platforms
Core
Drive end-to-end development, launch, and growth of Core Platforms (Feel Good Favorites, Permissible Indulgence, Nutritious & Functional, Meals) within Thailand's Savoury portfolio, translating strategy into winning consumer propositions and commercially viable innovations.
Role type
Senior Product/Brand Management/Innovation Manager
Builds
Consumer platforms and new brand launches for the Savoury portfolio in Thailand
Domain
FMCG (Food & Beverage) / Consumer Packaged Goods
Deliverable
product features
Required skills
Integrated communications strategy, digital and performance marketing, consumer analytics, project management, stakeholder management, innovation development, trade marketing, brand launch execution
Preferred skills
Data-driven decision making, strategic influencing, adaptability to changing environments, cross-functional collaboration
Technologies
Digital marketing tools, consumer analytics platforms, POS material design tools
Responsibilities
Lead end-to-end development and launch process including cross-functional team management; Lead Integrated Communication Campaigns including Big Idea development, creative execution, and media/digital execution; Oversee trade marketing activities and development of in-store POS materials; Deliver BU Innovation NR targets leveraging consumer analytics; Drive system-wide communication including selling stories and narrative elements; Bring consumer and market insights into innovation development to strengthen brand presence.
Seniority
Senior, hands-on IC
