Chef de produit nouvelles plateformes, CDD, H/F
Core
Responsible for the full marketing plan (innovation, renovation, media, activation, execution) for new product platforms of the Lay's brand (Baked, Gourmet) in France.
Role type
Product Manager (FMCG)
Builds
New product platforms and marketing plans for Lay's in France
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Deliverable
product features
Required skills
Marketing in FMCG, project management, matrix/international scope, distributor/consumer panels, financial indicators, media and digital strategy, cross-functional collaboration
Preferred skills
Commercial experience
Technologies
Panels (distributor/consumer), financial tracking tools
Responsibilities
Ensure growth of product ranges and track performance indicators, recommend annual plans and manage operationalization, co-develop innovation and renovation strategy with international teams, participate in media/digital and communication strategy, collaborate with Finance, Logistics, and Commercial teams to define product mix
Seniority
Mid-level (4-5 years experience)