Trade Marketing Manager - MTI and Traditional Trade
Core
Build annual sales volume targets and execute end-to-end shopper/trade marketing programs for PepsiCo snack brands in Indonesia to drive volume growth and market share.
Role type
Trade Marketing Manager (FMCG)
Builds
Channel & Category programs, brand activation campaigns, promotional calendars, and shopper marketing activities.
Domain
Fast-Moving Consumer Goods (FMCG), Snack industry, Indonesia market
Required skills
Trade marketing, Shopper marketing, Channel & Category management, Joint Business Plan (JBP) development, Annual Operating Plan (AOP) facilitation, Promotional calendar management, Merchandising strategy, Planogram solutions, Data analysis, Project management
Preferred skills
Marketing or Business degree, FMCG experience, Key Account management, Brand knowledge
Technologies
POSM, Planogram tools, PEP control systems
Responsibilities
Develop and execute annual sales volume plans and trade activities; Coordinate advertising development from consumer insight to asset deployment; Manage promotional calendars and evaluate promotion results; Develop merchandising strategies and planogram solutions; Align with internal teams for flawless planning and execution.
Seniority
Mid-level (4-5 years experience)
