Associate Director, Paid Search
Core
Lead and oversee delivery of highly successful Paid Search campaigns for clients, optimizing performance against KPIs and budget while managing delivery teams.
Role type
Senior IC Paid Search Associate Director
Builds
Client-side Paid Search campaigns and optimized media strategies
Domain
Digital Marketing / Paid Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Search campaign delivery, campaign optimization, automation, process development, cross-channel integration, data analysis, reporting, team leadership, mentoring, presentation skills
Preferred skills
Technology adoption, process optimization, cross-channel strategy
Technologies
Paid Search platforms, automation tools, analytics tools
Responsibilities
Define campaign objectives and measure success/impact, manage delivery team workload, develop and implement campaign guidelines and processes, contribute to Paid Search best-practice roadmap, act as escalation point for client teams, lead and mentor team members
Seniority
Senior, hands-on IC with mentorship responsibilities