Consumer Insights E2E Associate Manager
Core
Own the end-to-end Consumer Insights agenda for Sustain Growth / Walkers PC portfolio, translating human understanding into strategic choices to restore performance and unlock sustainable growth.
Role type
Senior Manager, Consumer Insights & Strategy
Builds
Strategic growth plans, learning plans, and decisive recommendations for turnaround and sustainable growth initiatives.
Domain
FMCG / Packaged Goods (Walkers PC portfolio)
Required skills
Strategic fluency, Activation ability, Solid researcher (qual/quant), Stakeholder Leadership, Simplifies complexity, Decision-led approach, Human-centric orientation, Connects the Growth System, Influences through challenge, Agile methodology, AI-enabled approaches
Preferred skills
Experience with 5 Steps to Smiles framework, Knowledge of Demand Spaces and Category/Portfolio strategy, NPD, Vis/pack, Comms, Channel, OBPPA expertise
Technologies
AI tools, Agile frameworks, Multi-data source learning platforms
Responsibilities
Translate business priorities into focused learning plans and decision-making impact; Diagnose performance drivers and integrate Consumer and Shopper evidence; Lead critical insight initiatives for priority Turnaround workstreams; Pivot business from brand-out to outside-in by embedding Demand Spaces and Category/Portfolio strategy; Close the loop through live learning and performance evaluation; Modernize insight work using knowledge-first and AI-enabled approaches; Strengthen an integrated UK Insights team.
Seniority
Senior, hands-on IC with strategic leadership
