Director, Digital Commerce
Core
Lead PepsiCo Canada's digital commerce strategy, roadmap, and omnichannel growth across retailers, marketplaces, and delivery partners.
Role type
Director, Digital Commerce
Builds
Integrated digital commerce strategy and omnichannel growth for PepsiCo Canada
Domain
Consumer Packaged Goods (CPG), Digital Commerce, Omnichannel Retail
Deliverable
product features
Required skills
Digital commerce strategy, Omnichannel retail, Amazon Vendor Central, Retail media, Data analytics, Financial acumen, People leadership, Stakeholder management
Preferred skills
Advanced business education, Experience with online grocery, Digital shelf practices, Performance marketing
Technologies
Amazon Vendor Central, Retail media platforms, Dashboards
Responsibilities
Own digital commerce strategy and roadmap; Lead strategies for priority digital customers and platforms; Build senior customer partnerships and joint business plans; Embed digital commerce into commercial planning; Improve online assortment, availability, and conversion; Guide marketing and retail media investments; Advance data and analytics capabilities; Partner with supply chain to improve fulfillment; Identify and scale new growth opportunities; Lead and develop the digital commerce team; Influence senior leaders and secure resources; Translate data into performance insights for executives.
Seniority
Director, Senior Leadership