Category Manager Global Brands
Core
Manage global brand strategies and performance for a cluster of snack brands (Doritos, Lay's, Cookies) across multiple markets, focusing on brand growth, consumer insights, and integrated marketing.
Role type
Senior Category Manager (FMCG)
Builds
Annual brand growth strategies, consumer-centric campaigns, new product innovations, and portfolio optimization for snack brands.
Domain
Fast-Moving Consumer Goods (FMCG) / Snacks
Required skills
Strategic thinking, analytical thinking, stakeholder management, cross-functional collaboration, budget optimization, market research, brand equity building, portfolio management.
Preferred skills
Master's degree in Business Administration or Marketing, leadership experience, innovation mindset.
Technologies
Market research tools, brand tracking systems, business analytics platforms, stage-gate processes.
Responsibilities
Develop and execute annual brand growth strategies; monitor key KPIs (Net Revenue, Volume, Market Share); lead integrated marketing planning across media and retail; drive innovation and renovation pipelines; optimize advertising and marketing investments; translate global strategies into local execution; generate consumer and category insights; optimize portfolio and price-pack architecture.
Seniority
Senior, managerial level