Commerce Media Specialist
Core
Drive PepsiCo's sponsored search performance across key strategic customers including Woolworths, Coles, Amazon, Doordash, Uber & Milkrun to optimise media investment and accelerate Ecommerce growth.
Role type
Senior IC commerce media specialist (retail media strategy)
Builds
Sponsored search campaigns and digital shelf visibility for FMCG brands
Domain
FMCG / Retail Media / Ecommerce
Required skills
Paid search strategy, sponsored search campaign management, budget optimisation, performance analytics, digital shelf optimisation, stakeholder management, team leadership
Preferred skills
Experience managing a direct report, experience with Citrus Ads and Criteo
Technologies
Citrus Ads, Criteo, Amazon Ads
Responsibilities
Develop and execute search strategies across retailer platforms; Manage and optimise sponsored search campaigns; Own media budgets and forecasting; Analyse campaign performance to generate actionable insights; Manage, coach and develop one direct report; Partner with Customer, Marketing, Shopper Marketing, Media and Category teams.
Seniority
Senior, hands-on IC with people leadership