Senior Manager, Influencer Marketing
Core
Lead influencer marketing strategy to drive patient acquisition for a women's midlife healthcare platform via trusted creators.
Role type
Senior Manager, Influencer Marketing
Builds
Creator partnerships, integrated marketing campaigns, and scalable influencer programs.
Domain
Healthcare / Women's Health / Influencer Marketing
Required skills
Influencer strategy, creator network management, partnership negotiations, budget management, performance measurement, compliance management, team scaling
Preferred skills
Healthcare industry experience, regulated industry experience, hands-on execution in high-growth environments
Technologies
Instagram, TikTok, YouTube
Responsibilities
Develop and optimize tiered creator strategy, build and manage creator pipeline, lead negotiations with creators and agencies, define KPIs and measurement frameworks, manage multi-million-dollar budget, execute integrated campaigns, ensure FTC and healthcare compliance, scale the function and mentor team members
Seniority
Senior Manager, strategic leadership with hands-on execution