Creative Strategist
Core
Transform performance data and customer insights into high-converting creative assets (scripts, hooks, briefs) for short-form video and static ads in the healthcare sector.
Role type
Senior Creative Strategist (Performance/DTC)
Builds
Paid media creative assets for short-form video and static ads across Meta, TikTok, and YouTube
Domain
Digital Health / Direct-to-Consumer (DTC) / Performance Marketing
Required skills
Performance copywriting, Creative strategy, Data-driven hypothesis testing, Video scriptwriting, Competitor tracking, Regulated health advertising compliance
Preferred skills
AI tools for ideation, Experience in gambling or financial services
Technologies
Meta, TikTok, YouTube
Responsibilities
Write scripts, hooks, and headlines for short-form video and static ads; Turn performance data into testable creative hypotheses; Own the path from brief to live by managing creators and reviewing cuts; Diagnose creative performance with media buyers; Track competitors and platform trends; Ensure compliance with regulated health advertising rules
Seniority
Senior, hands-on IC