Senior Strategist
Core
Lead high-impact strategic initiatives and serve as a key strategic partner for Account Services and Creative to raise deliverable quality for healthcare brands.
Role type
Senior Strategist (Healthcare)
Builds
Holistic, digital-first go-to-market plans, integrated campaigns, and comprehensive brand strategies for a diverse portfolio of brands.
Domain
Healthcare / Advertising & Marketing
Deliverable
product features
Required skills
Strategic planning, Go-to-market strategy, Omnichannel marketing, Customer journey mapping, Data analysis, Social listening, Integrated digital marketing, Workshop facilitation, Business acumen
Preferred skills
Pharma/healthcare/wellness industry experience, Experience with analytics platforms (Google Analytics, Adobe Analytics), Social media analytic tools (Brandwatch), SEM/PPC expertise
Technologies
Google Analytics, Adobe Analytics, Brandwatch, Social media platforms
Responsibilities
Analyze customer and market trends to distill insights; Architect go-to-market plans; Lead strategic workshops; Drive omnichannel engagement strategies; Map customer journeys and campaign blueprints; Audit and optimize marketing plans; Provide strategic consulting; Support new business pitches and growth initiatives
Seniority
Senior, hands-on IC