eB2B Growth Manager
Core
Lead end-to-end creation, launch, sustainment, segmentation, performance tracking, and financial optimization of digital B2B promotions for a global platform serving traditional trade customers.
Role type
Senior IC growth manager (digital B2B)
Builds
Digital B2B promotion programs and AI-driven customer engagement strategies
Domain
Fast-Moving Consumer Goods (FMCG) / Digital Commerce
Deliverable
product features
Required skills
commercial strategy, digital transformation, data-driven decision-making, analytics, customer segmentation, machine learning concepts, cross-functional leadership, financial budget management, stakeholder negotiation
Preferred skills
AI/ML application, B2B2C loyalty integration, algorithm development for automation
Technologies
Advanced Analytics, AI, Machine Learning
Responsibilities
Prioritize product backlog based on business relevance and strategic alignment; manage D&A budget allocation and governance; provide KPI reporting and performance analysis; collaborate with Global teams on product, promotional, and financial strategies; lead B2B2C loyalty integration program.
Seniority
Senior, hands-on IC
