Senior Marketing Manager — SEO, SEM & AI Growth
Core
Own and scale digital growth for an elder-care platform through SEO, SEM, and AI-driven search visibility.
Role type
Senior Marketing Manager (SEO, SEM, AI Growth)
Builds
Organic search traffic, paid acquisition campaigns, and AI search presence for elder-care services.
Domain
Healthcare / Home-care / Local Services
Required skills
SEO strategy, technical SEO, keyword research, Google Ads management, PPC campaign optimization, conversion rate optimization, local SEO, analytics (GA4, Search Console, GTM), competitor analysis, data-driven experimentation
Preferred skills
AI SEO/AEO/GEO expertise, healthcare or home-care industry experience, marketplace experience
Technologies
Google Ads, GA4, Search Console, GTM, Clarity, Google AI Overviews, ChatGPT, Gemini, Perplexity
Responsibilities
Build and execute SEO strategy across services and cities; Drive technical SEO and content strategy; Manage Google Ads and PPC campaigns; Improve conversion rates from traffic to qualified leads; Develop visibility across AI search platforms; Identify growth opportunities using data and experimentation
Seniority
Senior, hands-on IC
