Senior Analyst, Marketing Analytics
Core
Transform complex, multi-source datasets into actionable performance insights to drive measurable business impact for pharmaceutical clients.
Role type
Senior IC marketing analytics analyst (performance strategy)
Builds
Dashboards, executive-ready presentations, and performance reporting frameworks
Domain
Healthcare/Pharmaceutical marketing and media performance
Deliverable
dashboards & analysis
Required skills
Data extraction and cleansing, SQL, Excel, Web analytics (Google Analytics, Adobe Analytics), Media performance data analysis, Survey/research tools (Mintel, Kantar, MARS), Healthcare claims data (IQVIA, Symphony Health), Data visualization (Looker, Tableau, Power BI), Strategic thinking
Preferred skills
Healthcare/pharma or agency experience, AI fluency (generative AI), Ability to connect metrics to patient impact
Technologies
Google Analytics, Adobe Analytics, Mintel, Kantar, MARS, IQVIA, Symphony Health, Looker, Tableau, Power BI, SQL, Excel
Responsibilities
Lead data extraction, cleansing, and preparation across multiple data sources; Analyze performance trends to identify drivers and optimization opportunities; Integrate digital engagement metrics with claims and research data; Develop insight-driven stories for strategic decision-making; Collaborate with media, strategy, and client teams; Provide thought leadership on measurement approaches and KPIs
Seniority
Senior, hands-on IC