Performance Marketer
Core
Own paid media strategy and execution across Google, YouTube, Meta, TikTok to drive scalable customer acquisition and growth for a global digital healthcare platform.
Role type
Senior Performance Marketer (Paid Media)
Builds
Paid media campaigns and growth engine across multiple channels
Domain
Digital Healthcare / Consumer Health
Required skills
Google Ads (Search, PMax, YouTube, Demand Gen), Meta Ads, multichannel acquisition strategy, data analysis (first/third-party, attribution), test-and-learn framework design, creative brief collaboration, AI tool usage, budget management, CAC/LTV analysis
Preferred skills
D2C/subscription business background, incrementality testing, media mix modelling, TikTok/YouTube scale experience
Technologies
Google Ads, Meta Ads, TikTok Ads, YouTube Ads, AI tools
Responsibilities
Define and execute channel strategy across Google, YouTube, Meta, TikTok; partner with creative teams to ideate and iterate ad concepts; build and run structured experiments on audiences, creative, and bidding; translate campaign data into actionable recommendations; apply best practices in attribution and full-funnel tracking; collaborate with product and analytics to shape growth priorities; manage paid accounts from setup to optimization.
Seniority
Senior, hands-on IC