VP, Revenue Marketing
Core
VP of Revenue Marketing accountable for generating new business demand and revenue for a nonprofit giving platform via integrated campaigns, account-based marketing, and conversion optimization.
Role type
VP, Revenue Marketing (Strategy & Leadership)
Builds
Demand engine, buyer journeys, integrated campaigns, account-based sales and marketing plays, search and AI visibility, paid search, website experiences.
Domain
B2B SaaS / Nonprofit Technology
Required skills
B2B SaaS growth strategy, demand generation, account-based marketing (ABM), paid search management, conversion optimization, AI workflow implementation, cross-functional GTM leadership, budget allocation, team leadership.
Preferred skills
Experience scaling high-volume inbound engines, managing $200M+ revenue growth, public speaking to nonprofit executives, AI agent workflow design.
Responsibilities
Drive month-over-month and year-over-year new account acquisition and bookings growth; lead the complete demand and conversion engine; build go-to-market playbooks for new market segments; manage full programmatic demand software and campaign budget; lead the AI agenda for the department; present to market and nonprofit leaders.
Seniority
VP, hands-on leader of leaders
