Product Marketing Lead, Enterprise

New York, NYFull-time$190k–$238k2026-10-28 → 2026-11-10

Core

Develop and optimize vertical-specific messaging and content for Scale's applications business to drive awareness and engagement with core buyers across verticals.

Role type

Product Marketing Lead (Enterprise)

Builds

Go-to-market strategies, sales enablement assets, integrated campaigns, and vertical launch playbooks for Scale's AI applications.

Domain

B2B Enterprise, Financial Services, AI/ML

Deliverable

product features

Required skills

Go-to-market strategy, vertical marketing, sales enablement, account-based marketing (ABM), campaign management, executive storytelling, data analysis

Preferred skills

Financial services industry experience, AI/ML technology knowledge, analyst relations, customer marketing

Technologies

None explicitly listed

Responsibilities

Own go-to-market and marketing for financial services; develop positioning for executive, technical, and business buyers; partner with sales to build battlecards and support live pursuits; create marketing assets (decks, videos, blogs); design integrated campaigns and ABM programs; build repeatable playbooks for new verticals; measure pipeline and program impact.

Seniority

Senior, hands-on IC

About scaleai

At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.