Paid Media Associate
Core
Managing paid campaigns on Meta and Google to drive qualified traffic to sponsored health content and community programs for pharma and health brands.
Role type
Associate, Paid Media (Digital Performance Marketing)
Builds
Sponsored health content programs and community initiatives for pharma and health brands
Domain
Healthcare / Digital Performance Marketing
Required skills
Meta Ads Manager, Google Ads, campaign setup, budget management, audience targeting, creative testing, analytical skills, Excel/Google Sheets proficiency
Preferred skills
Health/pharma/publisher media experience, SQL, large dataset handling, automation tools (Hightouch), AI-assisted workflows
Responsibilities
Plan, launch, and optimize paid campaigns; monitor pacing and performance daily; analyze trends and recommend optimizations; manage campaign budgets against delivery goals; support pacing reports and cost forecasts; stay current on platform changes and test new traffic sources
Seniority
Junior to Mid-level, hands-on IC