Prenatal Account Executive
Core
Field sales executive responsible for driving market development and increasing utilization of the UNITY Fetal Risk Screen (single-gene NIPT) by selling directly to OBGYNs, MFMs, and Genetic Counselors.
Role type
Field sales executive (diagnostic/genetic testing)
Builds
Unity Complete™ prenatal screen and Unity Confirm™ confirmation test
Domain
Healthcare / Molecular Diagnostics / Prenatal Care
Required skills
outside field sales experience, consultative sales, new business development, key opinion leader management, strategic business planning, lead generation, HIPAA compliance
Preferred skills
start-up environment experience, women's health background, clinical laboratory experience, convertible book of business
Technologies
UNITY Fetal Risk Screen, Unity Complete™, Unity Confirm™, Fetal Cell Capture™
Responsibilities
Increasing utilization of UNITY Fetal Risk Screen through direct sales to individual OBGYNs, MFMs, and Genetic Counselors; Identifying, developing, and managing commercial relationships with key opinion leaders; Effectively prospecting and cultivating new business; Creating and implementing a strategic business plan to grow utilization; Managing the full lifecycle of the product sales process; Attending local tradeshows, industry conferences and networking events
Seniority
Mid-level, hands-on IC