Senior Product Marketing Manager, The Athletic
Core
Senior Product Marketing Manager driving go-to-market strategy and product development for The Athletic's subscription app, focusing on acquisition, engagement, and retention for sports fans.
Role type
Senior IC Product Marketing Manager (B2C Subscription App)
Builds
The Athletic app features and experiences for sports fans
Domain
Sports media, B2C subscription apps
Deliverable
product features
Required skills
Go-to-market strategy, product-led growth, customer research, audience insights, competitive intelligence, analytics, roadmap influence, launch planning, positioning, messaging, user journey optimization, performance measurement
Preferred skills
Experience scaling adoption and habituation with apps, hands-on prototyping, operating in ambiguity, influencing without authority
Technologies
Analytics tools, research tools, competitive intelligence tools
Responsibilities
Partner with Product teams to represent customer and market perspectives in planning and roadmap decisions. Use research and data to identify customer needs and prioritize use cases. Lead end-to-end go-to-market strategy and execute major product launches. Translate complex product capabilities into compelling customer benefits. Collaborate with Growth Marketing to uncover opportunities across the user journey. Define success metrics and analyze post-launch performance. Build clear narratives and frameworks to align partners.
Seniority
Senior, hands-on IC
