GROWTH ANALYST SENIOR
Core
Develop and execute growth and acquisition strategies for the bank's credit products, optimizing customer journeys and balancing volume, quality, and efficiency.
Role type
Senior Growth Analyst (Credit)
Builds
Credit product acquisition campaigns and customer onboarding journeys
Domain
Fintech / Digital Banking
Required skills
SQL, A/B testing, CRM automation, funnel analysis, executive reporting, cross-functional collaboration, strategic prioritization
Preferred skills
Credit product lifecycle metrics, credit marketing experience, sales conversion metrics
Technologies
Salesforce Marketing Cloud, HubSpot, RD Station, Power BI, Tableau
Responsibilities
Analyze campaign performance and credit journey metrics; Segment audiences and activate across channels (WhatsApp, push, email, media); Prioritize growth backlog and track projects; Design and measure A/B tests; Build executive data materials; Identify funnel bottlenecks and propose optimizations; Balance acquisition, conversion, and channel efficiency.
Seniority
Senior, hands-on IC