Vice President, Audience Insights
Core
Lead a high-impact team of researchers to inform company-wide priorities, define target audiences, and shape research agendas for data, design, growth, product, marketing, and newsroom organizations.
Role type
VP of Audience Insights (Strategy & Research Leadership)
Builds
Audience research programs and insights for product roadmaps, marketing strategy, and newsroom priorities.
Domain
Media & Publishing / Consumer Insights
Deliverable
dashboards & analysis
Required skills
Primary research, market research, UX research, consumer insights, team leadership, stakeholder management, research-based decision influence, AI integration in research
Preferred skills
Advanced degree in quantitative or social science, digital product design experience, traditional market research experience
Technologies
A.I. tools for research
Responsibilities
Lead and mentor multidisciplinary researchers; oversee audience research programs for product/design and marketing; drive audience engagement and subscription metrics; communicate research findings to executives; harness best practices including AI for research productivity.
Seniority
VP, strategic leadership with hands-on oversight