Director of Retention & Monetisation
Core
Own UK Repeat Contribution Margin (repeat revenue minus variable cost to serve) and lead the monetisation portfolio for Hims & Hers across weight-loss, hair, sexual health, and TRT.
Role type
Director of Retention & Monetisation (P&L Owner)
Builds
Monetisation portfolio including expansion levers (cross-sell, premium tiers, physical add-ons) and margin-protection levers (commit-and-save plans, reactivation).
Domain
Consumer Healthcare / D2C Subscription
Required skills
P&L ownership, repeat revenue management, monetisation portfolio strategy, churn modelling, cross-functional leadership, team building, commercial rigor, cost attribution analysis.
Preferred skills
Healthcare or regulated consumer category experience, multi-market experience (EMEA), ambiguity navigation.
Technologies
CRM, automated save offers, churn modelling tools.
Responsibilities
Own UK Repeat Contribution Margin baseline and condition-level cost attribution; Run monetisation portfolio (upsell, cross-sell, loyalty); Own churn and save economics (incrementality testing); Lead a condition-level retention team of four; Direct central/shared functions (CRM, Support, Clinical Ops, Product) without line authority; Surface and prioritise product roadmap requirements.
Seniority
Director, hands-on IC with team leadership
