Brand Strategist - Health
Core
Shape strategic vision for global client accounts in Consumer Health/OTC and Prescription/Pharma by translating clinical data and market trends into brand strategies and creative briefs.
Role type
Senior Brand Strategist (Health)
Builds
Global brand frameworks, messaging architectures, and channel strategies for Healthcare Professionals and consumers.
Domain
Healthcare / Pharma / Consumer Health
Required skills
Brand strategy, communications strategy, clinical data analysis, competitive landscape mapping, creative briefing, scientific curiosity, critical thinking, lateral thinking, workshop facilitation
Preferred skills
Knowledge of APG frameworks, experience with global brand-building frameworks
Technologies
Modern AI tools for research
Responsibilities
Develop global brand frameworks and messaging architectures; mine clinical trials and medical literature for strategic insights; analyze market dynamics and competitive landscapes; write creative briefs and collaborate with Creative Directors; connect scientific data with human empathy for communications.
Seniority
Senior, hands-on IC
