Growth Manager, Paid Media
Core
Manage end-to-end paid media strategy and execution to acquire new donors and grow revenue for a non-profit's Individual Giving program.
Role type
Manager, Paid Media (Growth)
Builds
Paid acquisition campaigns and brand awareness programs across Meta, Google, YouTube, TikTok, and programmatic channels.
Domain
Non-profit fundraising / Digital Marketing
Required skills
Paid media strategy, budget management ($5M+), multivariable testing, creative direction, tracking & attribution, data analysis, cross-functional collaboration
Preferred skills
Non-profit experience, familiarity with WordPress/Salesforce/PostHog/Google Analytics/Tableau/Zendesk/Ahrefs
Technologies
Meta, Google Ads, YouTube, TikTok, WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs, Figma, Canva
Responsibilities
Develop and execute paid digital fundraising strategy; manage and optimize daily paid investment; run continuous test-and-learn programs; build attribution and performance dashboards; make strategic budget allocation recommendations; optimize the digital supporter journey.
Seniority
Manager (Senior Manager for more experienced candidates)