Commercial Growth & Analytics Activation Sr Manager
Core
Lead the commercial operation of MiNegocio Mexico by defining and executing channel strategy, assortment priorities, and promotional agendas to maximize growth and profitability.
Role type
Senior Manager, Commercial Growth & Analytics Activation
Builds
Digital sales growth, customer lifetime value, and commercial performance for MiNegocio Mexico
Domain
FMCG / Retail / Digital Commerce
Deliverable
product features
Required skills
Commercial strategy, Assortment management, Promotional planning, Customer segmentation, Revenue management, Stakeholder influence, KPI management, Cross-functional leadership
Preferred skills
Business Administration degree, Experience in B2B or digital commerce, Analytics translation experience
Technologies
Commercial planning tools, Analytics platforms, Digital commerce systems
Responsibilities
Own commercial performance and growth strategy; Lead development of annual commercial calendar; Drive execution of customer growth strategies; Lead and develop Planning & Assortment and Trade Marketing managers; Oversee digital assortment and promotional effectiveness; Partner with analytics teams to refine strategies; Coordinate with Revenue Management, Marketing, and Sales organizations.
Seniority
Senior, hands-on IC with team leadership