Channel Marketing Manager
Core
Own regional marketing strategy and execution to generate demand and revenue through ConnectWise distributors and channel partners in EMEA.
Role type
Senior B2B channel marketing manager
Builds
Integrated through-partner and to-partner demand programs, MDF/co-marketing investments, and partner activation campaigns
Domain
SaaS / IT channel / Cybersecurity
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B channel or partner marketing, through-partner demand program execution, MDF and co-op program management, cross-functional leadership without direct authority, commercial and analytical judgment, multi-market program management
Preferred skills
B2B event experience
Technologies
Digital campaigns, content, events, enablement, seller activation tools
Responsibilities
Own the EMEA channel marketing plan aligning with regional revenue priorities; Identify priority partners, markets, and solutions with growth potential; Build and execute integrated through-partner demand programs; Drive to-partner programs increasing partner awareness and adoption; Manage regional MDF and co-op portfolio including budget allocation and compliance; Create repeatable partner campaigns and resources; Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations, and Finance; Establish goals and reporting for partner activation and pipeline; Optimize investment using performance data and market insights
Seniority
Senior, hands-on IC
