Customer Executive
Core
Customer Executive represents PepsiCo in the market, planning and executing joint business plans with distributors to drive sales and distribution growth.
Role type
Senior Field Sales Executive (FMCG Distribution)
Builds
Distributor business growth and market share expansion for PepsiCo products
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage Distribution
Required skills
FMCG sales and distribution model knowledge, Excel, data proficiency (ROI models), negotiation, people management, critical thinking, analytical ability, problem solving
Preferred skills
Local language proficiency, Basic English
Responsibilities
Deliver secondary monthly targets and gross revenue growth, plan routes efficiently to increase productivity, increase net distribution by expanding outlets served, increase weighted distribution by adding SKUs to existing outlets, ensure stock availability and rack execution per planogram, build relationships to maximize customer satisfaction, provide one-on-one training to sales representatives, set monthly targets for sales staff, coach salespeople on market execution, monitor salesperson performance using reports, manage distributor appointments and territory retirement, manage distributor health (ROI) via Joint Business Plan adherence, oversee recruitment and retention of sales representatives, minimize product expiry/stales via FIFO and stacking norms, track timely order delivery, ensure food compliance for distributors
Seniority
Senior, hands-on IC