Marketing Data Analyst (Contract)
Core
Own the analytical point of view on marketing performance across insurance and security businesses, connecting data from the marketing and sales stack to drive strategic recommendations.
Role type
Senior B2B Marketing Data Analyst
Builds
Insight-driven marketing strategies, optimized funnels, and executive reporting narratives
Domain
B2B Insurance and Cybersecurity
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
B2B marketing funnel analysis, attribution modeling, data synthesis from disparate sources, metric framework design, executive storytelling, dashboard design
Preferred skills
Experience with Looker, Salesforce, Marketo, Outreach, Google Analytics, Ad Platforms
Technologies
Looker, Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, Ad Platforms
Responsibilities
Run end-to-end funnel and campaign analysis across insurance and security businesses; Provide data-backed recommendations to marketing leadership on campaign optimization; Synthesize CRM, marketing automation, and web analytics data to answer complex questions; Design measurement frameworks for areas lacking consistent standards; Own the analytical narrative for executive reviews (CMO Data Review, QBRs); Design and maintain performance dashboards for stakeholder reporting
Seniority
Senior, hands-on IC