Digital Commerce & Growth Channels Manager
Core
Lead day-to-day delivery of Digital Commerce and Away From Home channels for PepsiCo Foods in Malaysia, driving growth through e-commerce, social commerce, and quick commerce platforms.
Role type
Senior commercial manager (digital commerce & growth channels)
Builds
Digital commerce sales plans, customer growth strategies, and operational playbooks for the Asia Foods OU
Domain
FMCG, Digital Commerce, E-commerce
Deliverable
product features
Required skills
Sales strategy, E-commerce management, Market analysis, Customer relationship management, Budget management, Project management, Data analysis, Negotiation, Supply chain knowledge, Distributor management
Preferred skills
FMCG commercial experience, Quick commerce experience, Social commerce experience
Technologies
E-commerce platforms, Social commerce platforms, Quick commerce platforms
Responsibilities
Develop and execute Annual Operating Plans and sales strategies; Analyze market trends and competitor activities; Manage distributor and enabler performance; Optimize user experience on e-commerce platforms; Lead Joint Business Planning cycles with key customers; Monitor and control trade spend and marketing budgets.
Seniority
Senior, hands-on IC