Founding Growth Lead
Core
Build the marketing engine to turn market awareness into qualified enterprise pipeline for logistics technology.
Role type
Founding Growth Lead (Demand Generation)
Builds
Marketing systems, programs, and infrastructure for enterprise demand generation.
Domain
Logistics Technology / B2B Enterprise Sales
Required skills
Paid acquisition, email marketing, website conversion, content distribution, ABM, SEO, AEO, marketing automation, attribution, CRM reporting, funnel analysis, agency management, sales partnership
Preferred skills
Enterprise technology marketing, sales-led buying process, rapid career progression, startup experience, top-tier university background
Technologies
Marketing automation platforms, CRM systems, attribution tools, website tracking tools
Responsibilities
Scale paid and digital programs, test new channels and campaigns, improve website conversion and messaging, manage email and nurture programs, measure performance across channels, build ABM programs, manage agencies and partners, partner with sales to improve lead quality
Seniority
Senior, hands-on IC