CONTENT & CRM ANALYST II | US GROWTH REVENUE & RECOVERY MG
Core
Design, execute, and optimize global CRM and content strategies for Marketplace and International Mortgage products to drive customer acquisition, engagement, and retention.
Role type
Senior CRM & Content Analyst (Global Growth)
Builds
Multichannel customer journeys, automated campaigns, and executive insights for global financial products.
Domain
Fintech / Global Banking / Digital Marketing
Deliverable
product features
Required skills
CRM strategy, copywriting, digital marketing, A/B testing, funnel metrics, CRM tools (Salesforce, RD Station, HubSpot), data analytics (GA4, Tableau, Power BI), advanced English
Preferred skills
Excel/Google Sheets, SQL, AI for marketing
Responsibilities
Align communication and customer experience roadmap with Product teams; collaborate with Data Engineering to build scalable automations; create and manage multichannel campaigns (email, push, WhatsApp, SMS, in-app); analyze customer profiles to segment audiences and direct relevant offers; ensure brand alignment and compliance in all content; structure and evaluate A/B tests; develop executive reports and strategic insights.
Seniority
Senior, hands-on IC