Senior Product Marketing Manager
Core
Own go-to-market strategy and performance for new segments (verticals, customer types, geographies) in mid-market, enterprise, and strategic tiers.
Role type
Senior Product Marketing Manager (GTM-focused)
Builds
Go-to-market motions for new segments across mid-market, enterprise, and strategic tiers
Domain
B2B SaaS fundraising platform
Deliverable
product features
Required skills
Go-to-market strategy, cross-functional leadership, commercial target setting, GTM operating model management, sales and CS enablement, partner opportunity identification, executive-level alignment
Preferred skills
Nonprofit solutions experience, ambiguity tolerance, data-to-decision translation
Technologies
Google Ads, LinkedIn, Meta
Responsibilities
Define audience, positioning, and success metrics for new segments; Set and own commercial targets with RevOps and Sales; Run the GTM operating model end to end; Partner with Content and Rev Marketing to create campaigns and enablement assets; Lead sales and CS enablement for new segments; Identify partner-specific opportunities; Drive senior-level alignment and run quarterly GTM reviews
Seniority
Senior, hands-on IC with strategic leadership
