Product Marketing Manager (TEMPORARY)
Core
Product Marketing Manager serving as the nexus of knowledge for EHR and care delivery products for the private practice market, focusing on positioning, messaging, and market research.
Role type
Product Marketing Manager
Builds
Product positioning, messaging, value propositions, sales enablement materials, and competitive intelligence reports
Domain
Healthcare technology / EHR / B2B SaaS
Deliverable
product features
Required skills
Market research and analysis, Product positioning and messaging, Voice of the customer, B2B marketing strategy, Data analysis and reporting, Competitive intelligence
Preferred skills
Healthcare technology experience, EHR experience, B2C marketing knowledge
Technologies
None explicitly listed
Responsibilities
Conduct market research to identify customer needs and trends; Develop product positioning and messaging; Partner with product management to ensure customer value; Collaborate with sales to create enablement materials; Analyze key metrics like acquisition and retention; Deliver competitive intelligence reports
Seniority
Mid-level (4+ years experience)