Brand Manager - Sunbites & Popcorners
Core
Lead end-to-end brand strategy, innovation, and commercial delivery for the Better For You portfolio (Sunbites and PopCorners) in the Australian market.
Role type
Senior Brand Manager (FMCG)
Builds
Local growth agenda, brand plans, and product innovations for salty snacks and popcorns.
Domain
Fast-Moving Consumer Goods (FMCG), Snacks
Deliverable
product features
Required skills
Brand strategy, consumer insights synthesis, product innovation, stage-gate project management, agency management, data analytics (Circana/Nielsen), P&L acumen, cross-functional leadership
Preferred skills
Experience in Australian FMCG market, expertise in Growth Navigator model, ability to influence senior leadership
Technologies
Circana, Nielsen, Synergy, Quantium, Kantar BMS, Growth Navigator
Responsibilities
Develop brand and category growth plans; lead product and packaging innovation; manage A&M budget and ROI; execute integrated brand communications and activations; track monthly performance and optimize investment.
Seniority
Senior, hands-on IC