Manager, Business Development - Consumer
Core
Drive growth and commercial outcomes for mid-to-large eCommerce clients by managing the full client lifecycle from prospecting to expansion and leveraging AppLovin's performance advertising platform.
Role type
Manager, Business Development (Client-Facing)
Builds
Revenue growth and retention for eCommerce and non-gaming app clients
Domain
AdTech / Performance Marketing / eCommerce
Deliverable
client delivery
Required skills
Business development, account management, performance marketing, stakeholder management, consultative selling, negotiation, strategic planning, data analysis, cross-functional leadership
Preferred skills
eCommerce/DTC/brand-operations experience, familiarity with Shopify and digital advertising platforms, familiarity with user acquisition platforms, basic understanding of programming or technical integrations
Technologies
Shopify, digital advertising platforms, web analytics tools, eCommerce attribution tools
Responsibilities
Own growth and commercial outcomes for a portfolio of mid-to-large eCommerce clients; Manage the full client lifecycle including prospecting, onboarding, campaign scaling, and renewal; Serve as primary strategic contact for senior client stakeholders; Develop and execute account strategies; Identify, structure, negotiate, and close expansion opportunities; Lead complex performance discussions and escalations; Synthesize client feedback and market trends to improve product positioning and strategy; Maintain pipeline forecasts and align cross-functional support; Mentor Senior Analysts and Analysts on execution standards
