Associate Digital Director
Core
Strategic leader advancing discoverability, engagement, and conversion across the consumer journey for PepsiCo Foods brands.
Role type
Senior IC digital commerce and consumer engagement director
Builds
Scalable digital commerce platforms, consumer-facing experiences, and operating models for North American food brands
Domain
CPG / Food & Beverage / Digital Commerce
Required skills
Digital commerce strategy, SEO and AI/LLM optimization, cross-functional stakeholder influence, program and budget management, KPI definition, vendor and agency management
Preferred skills
CPG/food and beverage industry experience, direct-to-cart experience, influencer commerce expertise
Technologies
SEO, AI, LLM, CRM, paid media platforms
Responsibilities
Lead commerce enablement strategy and execution across brands; Own retailer-link infrastructure and direct-to-cart experiences; Support enterprise discoverability strategy spanning SEO and AI optimization; Oversee consumer-facing digital experiences including brand websites and campaign microsites; Serve as central coordination point across Brand Marketing, Media, and Technology teams
Seniority
Senior, hands-on IC