Associate Director of Events
Core
Lead the strategy, performance, and evolution of event marketing to drive commercial growth and customer engagement for prenatal and cancer diagnostics.
Role type
Associate Director of Events Marketing (Strategic Leadership)
Builds
Scalable event marketing function, national conferences, regional programs, and experiential activations
Domain
Healthcare / Diagnostics / Biotech / Life Sciences
Deliverable
product features
Required skills
Event marketing strategy, demand generation, organizational leadership, budget management, KPI establishment, ROI analysis, cross-functional partnership, team development, operational excellence, executive communication
Preferred skills
Healthcare diagnostics experience, biotech/medtech/life sciences background
Technologies
Event management platforms, analytics tools, CRM systems
Responsibilities
Own long-term vision and strategy for event marketing portfolio; Develop annual event marketing strategy and investment plan; Define audience segmentation and channel mix; Partner with Sales, Product Marketing, and Medical Affairs; Establish KPIs and performance frameworks tied to pipeline and revenue; Lead and develop events support team including contractors and agencies; Build scalable operational systems and governance processes; Ensure consistent execution quality across executive-facing and national events; Guide strategic direction of flagship events while empowering team execution
Seniority
Senior, hands-on IC with strategic leadership scope
