Conversion and Lifecycle Lead
Core
Shape and own the strategy for patient conversion, retention, and long-term value (LTV) across the digital experience for a global weight-management program.
Role type
Senior Growth & Lifecycle Strategy Lead
Builds
Digital patient journeys, onboarding flows, and retention touchpoints for a weight-management platform
Domain
Digital healthcare / Weight management
Deliverable
product features
Required skills
Conversion rate optimization (CRO), Customer relationship management (CRM), Data analysis, Team leadership, Product strategy, Experimentation design, Stakeholder management
Preferred skills
Experience in high-growth environments, Cross-functional collaboration, Strategic prioritization
Technologies
None explicitly stated
Responsibilities
Define and lead the roadmap for quiz flows, onboarding, and lifecycle journeys; Build and manage a high-performing team across CRO, CRM, product strategy, and design; Analyze behavioral data to map patient friction and motivation; Partner with Engineering and Growth to deliver high-converting digital experiences; Establish testing frameworks and reporting standards; Own conversion, retention, and LTV metrics and diagnose performance shifts.
Seniority
Senior, hands-on IC with leadership responsibilities