Digital Asset Management (DAM) Specialist
Core
Administer and develop PepsiCo's global Digital Asset Management (DAM) platform, curating taxonomies and managing digital assets for European marketing teams and agencies.
Role type
Digital Asset Management Specialist
Builds
Global Digital Asset Management platform (Content Engine)
Domain
Marketing Technology / Digital Content Management
Required skills
Digital Asset Management systems, taxonomy curation, tagging and archiving, stakeholder management, training delivery, system integration, reporting and analytics
Preferred skills
Cybrarian capacity, digitally-led consumer marketing activations, Project Management (SCRUM, PRINCE), Google/Adobe Analytics
Technologies
DAM platforms, Google Analytics, Adobe Analytics
Responsibilities
Administer the DAM Platform and influence its development; Curate taxonomy hierarchies, naming conventions, tagging and archiving; Partner with marketing teams and agencies to manage digital content; Deliver training sessions to increase platform adoption; Gather user feedback and translate into actionable improvements; Partner with IT for system integration and bug reporting; Develop reports to monitor user behavior.
Seniority
Mid-level, hands-on IC