Marketing Lead, Growth & Acquisition
Core
Own the end-to-end paid customer acquisition engine for a waste prevention technology company, driving efficient growth for both consumer and commercial business lines.
Role type
Senior hands-on growth marketer (performance marketing)
Builds
Efficient, diversified paid acquisition engine and commercial lead-generation programs
Domain
Waste prevention technology / Climate tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid social, paid search, programmatic/display, affiliate, marketplace channel management, full-funnel growth strategy, media mix optimization, attribution modeling, CAC/LTV analysis, incrementality testing, creative testing, conversion funnel optimization, commercial lead generation, budget pacing, cross-functional partnership
Preferred skills
Experience scaling new product categories, operating in ambiguity, mission-driven mindset
Technologies
Google Suite, Excel, Notion, Coda, paid media/analytics platforms
Responsibilities
Manage strategy, budget, and execution across paid channels; drive full-funnel growth and media mix allocation; build rigorous measurement and experimentation programs; partner on high-performing creative; optimize conversion funnel; build commercial acquisition motion; report performance metrics
Seniority
Senior, hands-on IC
