Director, Acquisition Marketing
Core
Design and deliver digital campaigns to attract new customers and expand the user base for ClassPass across paid media and brand marketing.
Role type
Director, Acquisition Marketing
Builds
Global new user acquisition strategies and multi-million-dollar media campaigns
Domain
Consumer fitness and wellness technology
Required skills
Full-funnel strategy, paid media management, team leadership, budget optimization, brand campaign building, full-funnel measurement, creative direction
Preferred skills
Experience with OOH, CTV, and influencer partnerships
Technologies
MMM, incrementality testing, brand lift testing
Responsibilities
Own global new user acquisition forecasting and strategy adjustment; Lead and develop a multidisciplinary team; Manage multi-million-dollar acquisition budget; Guide paid social, search, app, and programmatic media; Build upper-funnel media strategy; Drive seasonal multi-channel campaigns; Lead go-to-market strategies for new markets; Advance full-funnel measurement
Seniority
Director, leadership level