Director of Growth Marketing
Core
Director of Growth Marketing driving unified GTM motion, managing integrated campaigns, and translating product positioning into market activations for the commercial real estate industry.
Role type
Senior IC growth marketing director
Builds
Full-funnel integrated campaigns, content, and messaging across paid and organic channels for VTS's real estate platform
Domain
Commercial real estate technology / SaaS
Required skills
Growth marketing strategy, integrated campaign management, B2B demand generation, AI tool utilization, cross-functional GTM leadership, agency management, data-driven decision making, full-funnel buyer journey expertise
Preferred skills
Startup and large-scale company experience, writing campaign copy, defining success metrics, leveraging AI for rapid prototyping
Technologies
AI tools, paid media platforms, SEO, email marketing, social media platforms, CRM/Marketing automation tools
Responsibilities
Own and build the growth motion including identifying and launching channels and tactics for key business segments; Build and launch full-funnel campaigns through growth channels; Translate product positioning and market trends into campaign concepts; Create content and messaging that fuel campaigns; Own the campaign calendar prioritizing programs based on business impact; Partner with sales to understand deal progression and pipeline needs; Define and own marketing success metrics including account engagement and revenue impact; Oversee distribution across paid and organic channels; Leverage AI tools to prototype and test campaign concepts rapidly; Build cross-functional relationships to activate internal thought leaders
Seniority
Senior, hands-on IC
