Sr. Regional Marketing Manager
Core
Own regional marketing strategy and execution for Northeast/Canada and Mid-Atlantic/Southeast regions to drive pipeline and brand visibility.
Role type
Senior Individual Contributor Regional Marketing Manager
Builds
Regional field marketing plans, integrated campaigns, and partner co-marketing programs
Domain
B2B SaaS / Enterprise Technology / Data & AI
Deliverable
product features
Required skills
Regional marketing strategy, pipeline generation, budget management, partner ecosystem integration, marketing analytics, cross-functional leadership
Preferred skills
Data/AI/database/graph technology experience, experience building regional strategies from scratch
Technologies
Salesforce, Marketo, Asana
Responsibilities
Define regional objectives, target segments, and KPIs; plan and execute field events and digital activations; manage regional field marketing budget and ROI; partner with sales leadership on strategic account engagement; analyze campaign performance to optimize future programs
Seniority
Senior, hands-on IC