Product Marketing Manager
Core
Define and execute go-to-market strategy for Everlaw's core legal audiences to drive sales growth and turn platform capabilities into persuasive positioning.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategy, launch campaigns, sales enablement materials, and omni-channel marketing campaigns for the legal sector.
Domain
Legal technology (eDiscovery, litigation management) and B2B SaaS
Deliverable
product features
Required skills
B2B product marketing, solutions marketing, product management, go-to-market strategy, sales enablement, demand generation, market research, competitor analysis, cross-functional collaboration, storytelling, written and verbal communication, analytical capabilities
Preferred skills
Professional Degree, MBA, JD, prior experience in the legal sector
Technologies
None explicitly listed
Responsibilities
Own go-to-market strategy for selling Everlaw to legal teams; Execute product launches for the legal audience; Partner with Demand Gen and Content to develop omni-channel campaigns; Research legal team needs and competitor approaches; Collaborate with Product and GTM on product prioritization
Seniority
Mid-level, hands-on IC