Senior Manager, Marketing Research & Intelligence
Core
Build the market intelligence foundation to fuel smarter targeting and faster go-to-market decisions for CoreWeave's AI platform.
Role type
Senior Manager, Marketing Research & Intelligence
Builds
Actionable market intelligence, competitive insights, and account targeting signals for sales and marketing teams.
Domain
B2B Cloud Infrastructure / AI Compute
Deliverable
Dashboards & analysis
Required skills
Marketing strategy, GTM strategy, Executive-level narrative development, Market intelligence, Competitive intelligence, Survey-based research, Hypothesis-based research, Econometric modeling, Vendor management
Preferred skills
Dashboard visualization design, Prototyping
Technologies
Marketing automation platforms, CRM platforms
Responsibilities
Design and analyze brand, audience, and customer research programs; Develop research frameworks for new channels including Generative AI/LLMs; Maintain and validate Total Addressable Market (TAM) and Serviceable Addressable Market (SAM); Track market share against key competitors; Identify buyer groups by use case and translate insights into targeting criteria; Partner with Brand, Product Marketing, and Product Engineering; Disseminate segment and account signals to leadership and sales teams; Deliver periodic segment updates via dashboards; Drive adoption of market intelligence across campaign teams.
